ScientificMatch Announces Lifetime Memberships
1st DNA Dating Service Upgrades all Memberships to Life—Without Changing Price
FOR IMMEDIATE RELEASE:
ScientificMatch Announces Lifetime Memberships
1st DNA Dating Service Upgrades all Memberships to Life—Without Changing Price
Effective immediately, ScientificMatch is upgrading all memberships from a one-year term to life—without a change in price.
Eric Holzle, the founder of ScientificMatch, explains that the new policy affirms the company’s belief in their matchmaking system: “We don’t think this change will affect us at all. We’re confidant that we’ll find each of our members a soul mate that they’ll want to spend the rest of their lives with. So, we expect everyone to use our service for the same amount of time—whether they’re signed up for a year or for life.”
Holzle also said that the decision was based on fairness: “If we don’t find our members the love of their lives within a year, then how could we ask them to come back and pay us for more time? That would reward us for failure! It would be totally unfair. In the matchmaking business, return customers mean that you’re not doing your job. We don’t want return customers!”
The lifetime membership will apply to all new customers—and to all the existing ones. Existing customers have already been upgraded to lifetime memberships—no action is required on their part.